UAE is known globally for its massive games, as Dubai’s fast game production, ability to invest in trending games, and more have made a rank of this country among the top 10 game development areas. And among the different genres, hypercasual games are gaining traction among the folks. Its simplicity and easy-to-access features are increasing its popularity worldwide.
In this blog, you will get to know what all the factors are responsible for the growth of hypercasual games in the mobile market. So, without further ado, let’s explore this blog. But before that, let’s get to know what are hypercasual game is.
The idea of hypercasual games was first introduced in the early 2000s, but the demand for this game increased in the mid-2010s, especially with the rise of smartphones and mobile games. Its minimalist designs, quick to play, restart, and repeat, with no need for purchases, have made hypercasual games the most loved among people. Some of its key features are:
There are various key reasons responsible for the increasing popularity of hypercasual games in the Dubai mobile gaming market. These reasons are:
This is one of the great reasons behind the success of the hypercasual games. As the UAE has one of the highest smartphone penetration rates globally, nearly 90%. No doubt, almost every person in Dubai owns a smartphone with access to app stores, which makes mobile games, specifically the hypercasual games, easily accessible.
The UAE has some of the fastest and most reliable mobile internet in the world, with high-speed broadband and widespread 5G coverage. This creates a perfect environment for game development in the UAE, where instant downloads and lag-free gameplay are essential. As hypercasual game trends are well known to dominate the mobile market, seamless internet access ensures users can quickly discover, play, and share these games, fueling rapid adoption and user retention.
UAE gamers prefer top hyper-casual games that offer quick, effortless entertainment, ideal for short breaks, travel, or casual moments. Hyper-casual games, with their simple tap-and-play mechanics and no learning curve, perfectly match this lifestyle. As hypercasual game trends rise, the demand for hypercasual game development in the UAE grows, driven by users seeking fast, engaging experiences without long-term commitments.
Games are for entertainment, but only for the players; however, the Dubai mobile game industry expects to get a decent revenue from the games they have created. Here AD-based monetization model in hyper casual games plays a vital role. The UAE’s evolving digital advertising landscape has always pushed its boundaries in terms of digital advertising.
In these games, there is no playing charge; the games are free to play, but they generate their revenue through video ads, interstitials, and banner ads, making them highly accessible to a wide audience.
With their simple gameplay mechanics and easy accessibility, there is one more thing that makes hyper-casual games popular among the Dubai mobile gaming industry. Unlike big titles like metaverse and AAA games, these games are affordable to develop and require fewer developers as compared to these heavy games.
Above were the factors responsible for the growth of hypercasual games according to the Dubai mobile gaming market. Now we will discuss the technical terms that will explain how these games stand out from the crowd.
The chances of a game’s popularity increase when it supports cross-platform compatibility. It is one of the greatest technical advantages of hyper-casual game development in the UAE. In simple terms, cross-platform means here a developer needs to create a game only once, and they can deploy it to other platforms like Android, iOS, web-based platforms, and more.
The best part about cross-platform publishing is that it enables quick scaling and quicker monetization, allowing developers and investors to test, launch, and iterate rapidly.
Different cloud-based backend services like Firebase, PlayFab, and GameSpark, these platforms are known as the best platforms for developers as they provide them with the ready-made infrastructure to manage essential game features such as real-time data storage, player authentication, in-game analytics, and more.
AI has made its place in almost every business. But its contribution to the hyper-casual game development in the UAE is the most prominent one. It has made it an easy task for the developers to work as they use AI-powered analytics tools like game analytics. Firebase Analytics, Unity Analytics, and more to track:
Unlike other games, hypercasual games don’t take too long to launch, test, and scale. With the help of instant game publishing tools, the hypercasual games can scale up. These platforms streamline everything from user acquisition tracking to real-time campaign performance analysis, allowing game developers to make fast, data-driven decisions.
This feature is something new; here, the hypercasual game market follows a KPI-first approach. They launch prototypes with basic gameplay mechanics to test market appeal. IT closely monitors key performance indicators such as CTR, CPI, the retention rate, and average playtime.
Leverage Dubai’s fast-growing mobile market and launch a top-performing hypercasual game with expert developers.
→ Click here to consult with our game development teamA variety of hypercasual games can be found in the UAE. Let’s get to know with the help of this table.
| Game Title | Developer/Studio | Year Released | Engine Used | Key Features |
| Highway Drifter | Mad Hook Games | 2019 | Unity | A dynamic racing game with realistic physics. Over 10M downloads worldwide. |
| Rooftop Run | Mad Hook Games | 2020 | Unity | Parkour-style runner with smooth controls and dynamic environments. |
| The Chase | Mad Hook Games | 2021 | Unity | Comic-style endless runner with police chase mechanics. |
| Camel Dash | Boss Bunny Games | 2022 | Unity | Desert-themed runner with cultural elements and engaging gameplay. |
| CZN Burak Game | Boss Bunny Games | 2022 | Unity | Branded game featuring celebrity chef CZN Burak, cooking, and time management. |
| 2048FACE | Rwaa Games | 2021 | Unity | Trivia quiz game with increasing difficulty; combines education and fun. |
| German War | Rwaa Games | 2022 | Unity | Strategy-conquest game based on European history; educational elements. |
| Arabian Heroes | Pixelhunters | 2019 | Unity | Action-adventure game available in VR and mobile; brand engagement focus. |
| MindPal | Elecktron Labs Inc | 2021 | Custom Engine | Brain training game with cognitive exercises; over 25M users globally. |
| Jet Warrior | Spoilz | 2022 | Unity | Fast-paced aerial combat with intuitive controls and power-ups. |
The answer to this question is yes, they are getting popular. And the reason behind this is its features that are upgrading with time. Every game needs an upgrade to set itself apart from the other games. And here are the hypercasual games doing a very good job. From its high mobile penetration, cross-platform compatibility, to data-driven development culture, everything plays a crucial role in the success of hypercasual game development in the UAE.
Yes, with a simple feature, a more great thing a hypercasual game offers to the folks is that it is very affordable for the startup game development companies to create such hypercasual games.
Hypercasual games are cheaper and easier to make than big, complex games like AAA or metaverse games. They use simple gameplay and don’t need a big team or a lot of money to build. These games make money through ads that players watch while playing. If the game becomes popular around the world, it can earn a lot of money. Many times, businesses can get back the money they spent making the game in just a few months because so many people play and enjoy it.
With the introduction of 5G, government-backed digital transformation, growing youth demographics, and increased consumer appetite for short-form, the timing is ideal. Additionally, the growth in programmatic advertising and AI-based development tools is reducing cost and enhancing user targeting, making 2025 an important year for investing inmost popular hyper casual games in the UAE.
It depends on the game’s performance and user strategy; ROI can often be achieved within 3-6 months. Some viral hypercasual titles recover costs even faster due to millions of downloads and strong ad engagement. The AI-powered analytics helps optimize monetization strategies in real-time for faster returns.
On average, a hypercasual game can be developed in 4 to 8 weeks. Because of their simple design and gameplay, they require less time than traditional games, allowing you to launch and test quickly.
